Product marketing examples But how does it differ from “conventional” marketing and product management? Feb 13, 2025 · Good product marketing is a blend of creativity, market research, clever positioning, and gut instinct. From no-code platforms to viral campaigns, each company on this list has mastered a unique approach to driving user engagement and growth. Product marketing is a vital function that bridges the gap between a product's development and the consumers who will ultimately use it. Read on and get inspired! 1. What is THE PME PLAYBOOK? • 150+ examples of good product marketing from breakthrough B2B SaaS companies generating between $20-$300M in revenue and on a trajectory to grow at a rate in excess of 50% for at least the next three or four years a. Apple. 1. Here are 17 standout product marketing examples that show just how creative and impactful marketing can be when it's done right. A written marketing plan can function as a guide for you to follow in order to accomplish your goals for product marketing. John Lewis profiles its charity partners in the campaign. Sep 5, 2024 · Explore real examples of Product Marketing Learn how the best operators in tech think about Product Marketing. The Role of Product Marketing in Business. Apr 12, 2024 · Product marketing involves some traditional marketing, to be sure, but it’s really a hybrid, inter-departmental function that spans product, marketing, sales and customer success. Mar 5, 2025 · 1. Explore Product Marketing Cola’s “Share a Coke” campaign is one of the best product marketing examples In 2011, Coca-Cola replaced the brand’s logo on bottles with popular first names, and this simple yet ingenious move allowed consumers to connect with the brand on a more emotional level . To do so, you should always consider the following questions: Who is this product for? Literally me when another product campaign comes my way when working. A product marketing strategy must identify a product’s strengths and successfully communicate its value to its target audience for it to be effective. Apr 9, 2024 · Examples of Product marketing strategies. Oct 14, 2024 · 17 Product Marketing Strategy Examples to Explore. Everlane, a clothing brand, is one of the best product examples in marketing because it differentiates itself by providing transparency about its product pricing and manufacturing process. It involves conducting thorough market research to identify the target audience, understand their needs and preferences, and determine the most effective ways to reach them through strategic positioning and messaging. 6 Product Marketing Examples Done Right. Now that we’ve understood what makes a product marketing strategy great, let’s check out the examples we’ve curated. When you want to promote your products, you need to position it in a way that will attract new prospects. Apple is a household name for leading technology products and software. Let’s look at a classic example. You can’t have a product marketing conversation without mentioning Apple. Despite John Lewis being one of the largest department stores in the UK, it doesn’t boast about its impressive catalog in this marketing example. May 24, 2023 · It subtly highlights a single product. By positioning the product strategically, creating demand, and differentiating it from competitors, companies can expand their reach and increase market share. Jan 31, 2025 · Real-world product marketing examples to learn from. Updated September 5, 2024. Product marketing focuses on the steps people take to purchase your product, and how you can help people adopt and use that product. Explore 24 examples of Product Marketing so you never have to start from scratch. 10 Product marketing examples to inspire your product team. Not only are its products gorgeously well-designed, but they are super useful. Or as Seth Godin, bestselling author and former dotcom executive puts it, “marketing is no longer about the stuff you make, but about the stories you tell. Apple Jun 14, 2023 · Example of product in marketing №9. Market Penetration. In this article, my main aim is to share a list full of great SaaS product examples that would definitely be of help to both marketing teams by helping them create a new go-to-market strategy to promote their product more effectively in a limited amount of time and product managers to increase product usage by marketing . Instead, one product — a skateboard — is incorporated into the story. Effective product marketing helps a product gain visibility and adoption in the target market. The business owner or marketing manager is usually held responsible for putting together a plan, but regular employees, such as a finance manager or an operations manager, can also provide valuable input for the plan to work. Understanding its principles can shape your strategy significantly. Nov 22, 2024 · Product-oriented marketing operates among various teams: product, marketing, sales, and customer support to enhance the product and ensure it meets the expectations among the marketed group. k. May 24, 2022 · In the following, I’ll show you six successful product marketing examples, and how you can achieve the same. Dec 6, 2024 · Understanding the Basics of Product Marketing. Consider these 10 SaaS businesses and how they achieved this goal. You don’t have to be a big brand with a big budget to apply the tips and takeaways from these great product marketing examples. Product marketing plays a critical role in May 9, 2024 · As we close, let's quickly review four more real-life examples of stellar product marketing from reputable brands to drive home what we’ve learned. a Companies that have not just Product-Market Fit but also Product-Message fit. Everlane's Transparent Pricing. Ultimately, product marketing is all about successfully bringing a product or feature to market and clearly communicating its benefits to potential or existing Dec 1, 2023 · Product marketing examples: The good. Apple’s Mac vs PC campaign. ” In this piece we’ll run down ten of the very best product marketing blogs to Feb 19, 2023 · Product marketing is the process of bringing a product to market and communicating its unique value proposition to potential customers. Apple; Apple’s iPhone marketing is a masterclass in blending innovation, simplicity, and exclusivity. Jan 3, 2025 · How to Create a Product Marketing Plan. tgovpguw yuqsqvf ywykyzm ekmin dxrboeu vyqumkuk wgvu xuse zxmljj btdhc